Persuasion. Alternative Entrepreneurship Executed


What form does entrepreneurship take when companies aim for social value creation?

Welcome to film screening at Slottsbiografen 5/10 18:30

What form does entrepreneurship take when companies aim for social value creation? This documentary illustrates how the Hungarian company Prezi engages in the Roma community in the village Bag, one hour from Budapest. Based on an ethnographic method, the documentary is produced by entrepreneurship researchers at Uppsala University and Stockholm University. The purpose of the documentary is to evoke questions about alternative forms of entrepreneurship that currently are becoming increasingly popular. The film problematizes the activities undertaken by the company by attending to various voices displayed during the renovation of private homes of the Roma in Bag.

Link: Videoetnografi
40 minutes, Documentary, 2016

The research documentary is followed by the film “We just want to live” produced by Elin Bååth and Narcisa Genesa Ion. Elin follows Genesa to Romania and they discuss discrimination, dreams and friendship.

Link: We just want to live
35 minutes, Documentary, 2015

After which a panel discussion will be held to further the topic on alternative forms of entrepreneurship. Some of the panelists are: Karin Berglund, Associate Professor at Stockholm University; Karen Verduyn, Senior Lecturer at Amsterdam Centre for Entrepreneurship, VU University Amsterdam; Imre Szeles, camera man and editor; Rickard Klerfors, Development Manager at the Swedish NGO Heart to Heart; and Fred Taikon, Chairman for É Romani Glinda-publishing in Sweden.

Free admission to film screening at Slottsbiografen!

Wednesday, 5th October 2016, 6:30 PM
Join us for some DRINKS & SNACKS immediately following the film

Nedre Slottsgatan 6B,
753 09 Uppsala

The research is funded by
Ragnar Söderbergs stiftelse.

The screening is arranged by:
Uppsala University, research group on Alternative Entrepreneurship.

Contact person:
Annika Skoglund: 070-425 0908;